Evaluation

Daiso maintans a high reputation in Japan as well as overseas. 

Management skills and quality,
garnering attention from around the world.

From its early trailblazing years as a 100 yen store, to its sudden ascension to a major global competitor, Daiso is always the center of attention in its field. Business related magazines and various media outlets have frequently monitored our remarkable growth and top management skills. And at the heart of this success lies our founder, Mr. Hirotake Yano. His personal business philosophy is rather frank, “Chasing after profits will chase away your customers,” and “businesses evolve best in a tough environment.” A philosophy unprecedented in Japan or even the world. Japan’s top business magazine selected Mr. Yano as their “Famed Owner of the New Era.”
 Daiso maintains a high reputation overseas as well. A magazine published by the American Retailers Association selected Daiso as one of the fastest growing retail business in the world. We were also recognized by eight countries in the Middle East as the most remarkable distributior in the region, with an emphasis on quality. This is proof that the quality of our products, as well as our management, store layout, and service, are considered top notch from an international perspective.

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