A best-selling business magazine in bookstores. One of Japan’s leading economic magazines with a long history and tradition.
Daiso has maintained its position as No. 2 overall and No. 1 specialty store
in customer satisfaction rankings conducted ongoingly throughout the year
for 5 years from November 2000.
It is mentioned in the lead feature, "Impressive Service", in the 5 March
2005 issue, evidence of the positive impression that Daiso has on customers.
Launched in 1953
Circulation: 80,000
Sold throughout Japan
Published biweekly
A best-selling business magazine in bookstores. One of Japan’s leading economic magazines with a long history and tradition.
Hirotake Yano, Daiso's founder and president, has appeared twice on the
cover of Zaikai alongside top managers in Japan's business world. He was
among the leading businessmen chosen in "Business and Management Awards" in the 3 December 2002 issue.
Many articles also appear in other business magazines and trade journals.