Aspiring to be a global retailer originating in Japan
We aim to become a global retailer originating in Japan under the corporate motto of "changing the lives of people around the world at one price." In March 2019, we renewed our global corporate identity and brand message in order to increase our brand value globally as "DAISO". Continue to stick to "Danzen" in everything-Three Arrows * 1-and "Danzen! Daiso" With the slogan, we will continue to provide impressive prices and quality that exceed our customers' imagination. To that end, in our domestic and overseas business strategies, we will provide overwhelmingly valuable products, and renew and further refine our business model that enables optimal product procurement, distribution networks, and store sales from the customer's perspective. Through this, we aim to establish a global brand.
Seiji Yano President and Representative Director, Daiso Sangyo Co., Ltd.