Message from the President and Representative Director

Message from Daiso Sangyo's President and Representative Director


Seiji Yano
 President and Representative Director, Daiso Sangyo Co., Ltd.

Our Motto - Statement

Enriching the people's lives
with a single-price
- The best quality with the best price -

Our Philosophy - Mission

We think outside the box to bring our customers joy and surprise
Providing customers an exciting experience.
"I even found this at Daiso! They have all sorts of items here!"

The Values We Share - Value

We continue to be "definite" in every aspect
- Our three arrows logo -

Building foundations for life in the world

弊社は、商品ジャンルではなく100円均一というジャンルで店舗を作り、それを世界で初めてグローバルにチェーン展開するビジネスモデルとして確立しました。今や国内3,620店舗、海外24の国と地域2,272店舗、世界5,892店舗(2021年2月末)を超える巨大チェーンとして「DAISO/ダイソー」を出店しています。
生活必需品から趣味嗜好品まで生活を豊かにする商品を幅広く取り扱っており、現在の商品数は約76,000アイテム。その90%が自社開発商品です。
さらに毎月800アイテムの新商品を開発し日々お客さまに驚きを提供しています。
今でも毎年日本国内で約180店舗、海外でも約100店舗の出店を続け、世界中の人々の生活インフラたる企業として高い評価をいただいています。

Aspiring to be a global retailer originating in Japan

We aim to become a global retailer originating in Japan under the corporate motto of "changing the lives of people around the world at one price."
In March 2019, we renewed our global corporate identity and brand message in order to increase our brand value globally as "DAISO".
Continue to stick to "Danzen" in everything-Three Arrows * 1-and "Danzen! Daiso"
With the slogan, we will continue to provide impressive prices and quality that exceed our customers' imagination.
To that end, in our domestic and overseas business strategies, we will provide overwhelmingly valuable products, and renew and further refine our business model that enables optimal product procurement, distribution networks, and store sales from the customer's perspective. Through this, we aim to establish a global brand.

Seiji Yano
President and Representative Director, Daiso Sangyo Co., Ltd.