Message from the President and Representative Director

Message from Daiso Sangyo's President and Representative Director


Seiji Yano
 President and Representative Director, Daiso Sangyo Co., Ltd.

Building foundations for life in the world

We created stores based on the 100 yen flat price rather than the product category, and established this as the world's first business model to expand into a global chain. DAISO is now a huge chain with over 5,200 stores in Japan and overseas.
We handle a wide range of products that enrich your life, from daily necessities to hobby items, and currently have approximately 76,000 items. 90% of these are products developed in-house.
Furthermore, we develop more than 1,000 new products every month and provide surprises to our customers every day.
We continue to open new stores every year and are highly regarded as a company that provides infrastructure for the lives of people around the world.

Aspiring to be a global retailer originating in Japan

We aim to become a global retailer originating from Japan, based on our company motto of ``enriching the lives of people around the world at one price.''
In order to increase the brand value of "DAISO" globally, in March 2019 we renewed our global corporate identity and brand message.
With our commitment to "absolute" in everything we do - Three Arrows - and our slogans of "absolute! Daiso", we will continue to provide impressive prices and impressive quality that exceed our customers' imaginations.
To this end, in our domestic and overseas business strategies, we will revamp and further refine our business model from the customer's perspective, which will enable us to offer products of absolute value, and enable optimal product procurement, logistics networks, and store sales. Through this, we aim to establish a global brand.

Seiji Yano
President and Representative Director, Daiso Sangyo Co., Ltd.