Message from the President and Representative Director

Message from Daiso Sangyo's President and Representative Director

Seiji Yano
 President and Representative Director, Daiso Sangyo Co., Ltd.

Our Motto - Statement

Enriching the people's lives
with a single-price
- The best quality with the best price -

Our Philosophy - Mission

We think outside the box to bring our customers joy and surprise
Providing customers an exciting experience.
"I even found this at Daiso! They have all sorts of items here!"

The Values We Share - Value

We continue to be "definite" in every aspect
- Our three arrows logo -

Building foundations for life in the world


Aspiring to be a global retailer originating in Japan

We aim to become a global retailer originating in Japan under the corporate motto of "changing the lives of people around the world at one price."
In March 2019, we renewed our global corporate identity and brand message in order to increase our brand value globally as "DAISO".
Continue to stick to "Danzen" in everything-Three Arrows * 1-and "Danzen! Daiso"
With the slogan, we will continue to provide impressive prices and quality that exceed our customers' imagination.
To that end, in our domestic and overseas business strategies, we will provide overwhelmingly valuable products, and renew and further refine our business model that enables optimal product procurement, distribution networks, and store sales from the customer's perspective. Through this, we aim to establish a global brand.

Seiji Yano
President and Representative Director, Daiso Sangyo Co., Ltd.