Company Motto & Corporate Philosophy

Company Motto & Statement

Making the lives of people around the world richer at a single,
 low price 
～Impressive quality at an impressive price～

Corporate Philosophy & Mission

Continually providing happiness and fulfillment through creative thinking
Always pursuing the excitement of discovery when finding that Daiso
 sells something unexpected!

Shared Sense of Values & Value

Continuously seeking the "absolute" in all things
～ Three arrows ～

About the corporate logo

The three arrows are a graphic representation
of the "A" in DAISO, our corporate name.

Enriching people's lives
Updating the standard of living

The logo embodies the above aspirations.