Daiso industries Co., Ltd. (Higashi-Hiroshima City, Hiroshima Prefecture, President: Seiji Yano, hereinafter “Daiso industries Co., Ltd.”) will launch “3 o’clock heroine” (Yoshimoto Kogyo) from October 9, 2022 (Sunday). We will provide a new radio program "3 o'clock heroine petit plastic love". The program will be broadcast from Chugoku Broadcasting Co., Ltd. (President and CEO of Hiroshima City, Hiroshima Prefecture: Yoshimi Miyasako), and will also be broadcast at DAISO stores nationwide (excluding some stores).
Part of the program will be broadcast in the store from Sunday, March 2nd.
"3 o'clock heroine petit pla ni love" is a new program with the personality of "3 o'clock heroine" who is widely active not only in comedy but also in information programs and drama appearances. In recent years, high-quality "affordable" items have become a hot topic on the web, in magazines, and on social media, especially among women and the younger generation. In the program, DAISO's new and popular products will be introduced in a fun way through talks by "3 o'clock heroines" and DAISO's talented buyers.
Through in-store broadcasts, information on the products lined up in front of you will create the excitement of shopping.
■Program overview
New program: Daiso Presents 3 The heroine of time is in love with a cheap price
Broadcast: Every Sunday 11:45-12:00 (first broadcast October 9th: Hiroshima area)
Contents: Useful items that improve the quality of your life are moments of “love”! Kitchen utensils, party goods, organizing items, and other wonderful items that are used in various situations in everyday life are truly heroines. Every week, we introduce useful goods that are popular on the streets, essential items for daily life, and heart-pounding, heart-pounding products that cost absolute 100 yen.
A small price can bring you good fortune, a small price can give you dreams, and 15 minutes of giving it away at a small price.
Please see here for details.
