In March 2019, one year after taking office as president, Daiso industries Co., Ltd. (Higashihiroshima City, Hiroshima Prefecture, President and CEO: Seiji Yano) announced that in order to further expand its brand value as a company to the world, We have decided to update our corporate identity and logo.
More than ever, we will focus on developing high-quality products, a wide variety of products, and products full of ideas. We will continue to create fun stores and bring smiles and enriched lives to customers around the world, so that customers who visit our stores can say, "absolute! Daiso!"
■New corporate slogan
"absolute! Daiso"
We declare that we will provide customers who pick up our products with surprises and fun that go beyond their imaginations, and we strive to develop products, create comfortable store spaces, and improve our services so that customers can always say, "absolute! Daiso!" I'll work on it.
■ New logo
The new logo is designed in the shape of DAISO, which represents the company name in English letters, and expresses the strong determination and enthusiasm to "update people's lives" and "enrich people's lives". ..
■Introduction time
March 2019 Starting with the renewal of the official website, new designs will be introduced sequentially.
The first domestic store designed with the new logo is the Umeda OPA Store scheduled to open on April 12, 2019.
